Berkley Gulp
Fishes Like Plastic. Out Catches Live.

It's been nearly 20 years in the making by the best fish heads in the business. Chemical engineers. Fish behavior specialists. Bio experts. There were tens of thousands of lab tests. Field tests. Testing with top pros and grassroots anglers. The results speak for themselves. On average, Gulp! caught significantly more fish than plastics and live bait!

That's because Gulp! appears completely natural to fish, and releases over 400 times more scent than plastic baits. This scent trail is so intense, fish sense it from much farther away - even farther than live bait. That means more bites. And more fish.

It took awhile, nearly two decades of intense laboratory analysis and field testing. But the wait is over. Berkley scientists have discovered how to unlock the mystery of attracting and catching more fish. And the key is the new Gulp! baits.

"All other plastic baits are oil based", said John Prochnow, Berkley Chemical Engineer. "As such, these oil based worms mask many of the very scents fish detect as food. But with Gulp!, we use only water-soluble natural ingredients and more of the scents and flavors we've found in our research that are favored by game fish. These are included in the formula when we make Gulp! products." "Since Gulp! is water soluble, these scents and flavors are released into the water 412 times faster than oil based plastic baits. This generates a much broader zone of influence for the bait and we've proven that more fish are caught using Gulp! than the other plastic baits on the market." And because Gulp! is made from all natural ingredients the bait is 100 percent biodegradable. Anglers get the shape, action and color advantages of plastic baits with the super intense scent of the chemicals fish desire in a bait that totally dissolves in just 9 months or less if left in the water. "But don't let the biodegradable feature be misleading", added Prochnow. "Gulp! baits are extremely durable and last fish after fish. While it took Berkley years to discover the secrets of creating Gulp!, the manufacturing process takes time too. By the time a Gulp! bait is placed into packaging the all-natural materials have completed 36 hours of processing to become a molded or extruded Gulp! bait.

Bait development was also extensive in scope with input and consultation from the world's greatest anglers. The Berkley Power Bait Pro Staff includes such bass fishing notables as Jay Yelas, Ken Cook, Larry Nixon and Gary Klein and walleye experts Gary Parsons, Keith Kavajecz and Al Lindner. First they contributed to the physical principles of Gulp! such as shape, size, color and action. Then the pros took Gulp! to waters across North America for some of the most extensive field testing a new bait has ever experienced. "Our pro team of fishermen found that game fish just can't resist Gulp!" said Prochnow. "Catch rates for Gulp! were better than live bait, better than plain plastic baits, better than the leading competitors' plastic baits." "Fish can't resist Gulp! baits. They even outfish live bait," said Dr. Keith Jones, Director of Fish Research at Berkley. "Their look, shape and size is very natural. And like the real thing, anglers can rig these Gulp! baits one at a time or thread multiple baits on the hook."

	Berkley Bio Dip	Berkley Bio Dip is an unscented, biodegradable bait dye specifically developed to work on Berkley Gulp and Berkley Gulp Alive baits.
	Berkley Gulp 2 inch Fish Fry	Berkley Gulp 2 inch Fish Fry are great for many fish species. Designed to match the hatch of fish fry, with the same great scent dispersion in a shape that fish find irresistible.
	Berkley Gulp 2 inch Minnow	Berkley Gulp 2 inch Minnows have a small profile to stimulate feeding and are popular for all species of fish. Designed to match the hatch, with the same great scent dispersion in a shape that fish find irresistible.
	Berkley Gulp 3 inch Minnows	The Berkley Gulp 3 inch Minnow has a small profile to stimulate feeding and are popular for all species of fish. Designed to match the hatch, with the same great scent dispersion in a shape that fish find irresistible.
	Berkley Gulp 4 inch Minnow Bait	The Berkley Gulp 4 inch Minnow bait has a profile to stimulate feeding and are popular for all species of fish. Designed to match the hatch, with the same great scent dispersion in a shape that fish find irresistible.
	Berkley Gulp 5 inch Jerk Shad	The Berkley Gulp 5 inch Jerk Shad is designed to target fish suspending or in heavy cover.
	Berkley Gulp 2 inch Minnow Grubs	Berkley Gulp 2 inch Minnow Grubs have a curly swim tail that creates fluid action with extreme scent dispersion.
	Berkley Gulp 3 inch Minnow Grub	Berkley Gulp 3 inch Minnow Grub have a curly swim tail that creates fluid action with extreme scent dispersion.
	Berkley Gulp Jigging Grub 1 1/2 inch	The Berkley Gulp Jigging Grub is excellent for all species of fish, from trout, panfish, walleye to trophy bass.
	Berkley Gulp Jigging Grub 2 inch	The Berkley Gulp Jigging Grub is excellent for all species of fish, from trout, panfish, walleye to trophy bass.
	Berkley Gulp Jigging Grub 3 inch	The Berkley Gulp Jigging Grub is excellent for all species of fish, from trout, panfish, walleye to trophy bass.
	Berkley Gulp Jigging Grub 4 inch	The Berkley Gulp Jigging Grub is excellent for all species of fish, from trout, panfish, walleye to trophy bass.
	Berkley Gulp 3 inch Shaky Shad	Berkley Gulp 3 inch Shaky Shad baits have a vibrating swim tail that creates an ideal reation bait for bass, walleye, trout, salmon and other predator species.
	Berkley Gulp 4 inch Shaky Shad Baits	Berkley Gulp 4 inch Shaky Shad baits have a vibrating swim tail that creates an ideal reation bait for bass, walleye, trout, salmon and other predator species.
	Berkley Gulp 4 inch Goby	The Berkley Gulp Gobies are 4 inches long and are an effective bait where gobies or sculpins are forage species.
	Berkley Gulp Sandworms	The Berkley Gulp Sandworms are 2 inches long and are an effective fresh water and salt water bait.
	Berkley Gulp Ghost Shrimp	Berkley Gulp Ghost Shrimp has likelike detail to imitate natural prey.
	Berkley Gulp Leech	Berkley Gulp Leech looks real, tastes, feels real and has with a unique fluttering action that fish attack. Two sizes are available: 3 inch and 5 inch jumbo.
	Berkley Gulp Floating Jumbo Leech	Berkley Gulp Jumbo Floating Leech looks real, tastes, feels real and has with a unique fluttering action that fish attack.
	Berkley Gulp Maggots	Berkley Gulp Maggots outfished livebait 2 to 1 in field tests. Features Gulp extreme scent dispersion with lifelike taste and texture.
	Berkley Gulp Waxies	Berkley Gulp Waxies are a panfish and trout favorite. The durable Gulp formula outlasts and outfishes live bait in field tests.
	Berkley Gulp Tip Bait	Berkley Gulp Glowing Tip Bait is more effective and much more durable than live bait. Use it all by itself on a bare hook, or as a tip on the hook of any other bait.
	Berkley Gulp Nightcrawler	The Berkley Gulp Nightcrawler is more durable than livebait. Here's the bait that outfishes live nightcrawlers.
	Berkley Gulp 6 inch Floating Nightcrawler	The Berkley Gulp 6 inch Floating Nightcrawler was designed to float off the bottom and stay in the strike zone.
	Berkley Gulp Floating Trout Worm	The Berkley Gulp 2 1/2 inch Floating Trout Worm was designed to float off the bottom and stay in the strike zone.
	Berkley Gulp Earthworms	Berkley Gulp Earthworms are great for many fish species. Same great scent dispersion in a shape that fish find irresistible.
	Berkley Gulp Mini Earthworms	Berkley Gulp Mini Earthworms used for trout and panfish to bass and walleye fishing, you'll experience hot action with this small version of the popular Gulp extruded earthworm.
	Berkley Gulp Extruded Nightcrawler	Berkley Gulp Extruded Nightcrawlers outfished livebait 2 to 1 in field tests. Features Gulp extreme scent dispersion with lifelike taste and texture.
	Berkley Gulp Steelhead Worm	The Berkley Gulp Steelhead worm is 3 inches long and available in 6 steelhead catching colors.
	Berkley Gulp Floating Egg	Berkley Gulp Floating Eggs have 400 times the scent as regular plastic baits.
	Berkley Gulp Corn	Great for trout and panfish. Gulp Corn has outfished real corn in field tests, and is 100 percent biodegradable.
	Berkley Gulp Trout Bait Dough	Berkley Gulp Trout Bait Dough is formulated with the worlds most powerful scent and flavor ingredients. Field tests confirm that the Gulp Trout Baits fast dispersing scents and alluring flavor provides a potent and ultra-effective feeding stimulant for trout and salmon.
	Berkley Gulp Trout Nuggets	Berkley Gulp Trout Nuggets are formulated with the worlds most powerful scent and flavor ingredients. Field tests confirm that the Gulp Trout Nuggets fast dispersing scents and alluring flavor provides a potent and ultra-effective feeding stimulant for trout and salmon.
	Berkley Gulp Cut Bait	The Scientists at Berkley have created a substitute for natural cut bait that will work for all of the popular freshwater and saltwater species.
	Berkley Gulp Floating Egg	Berkley Gulp Floating Eggs have 400 times the scent as regular plastic baits.
	Berkley Gulp Egg / Roe Clusters	The Berkley Gulp Egg / Roe cluster captures the fish catching effectiveness of Gulp in a soft egg cluster imitation. The biodegradable pre-formed floating egg cluster is more durable and effective than natural spawn sacs and perfect for Salmon, Trout, and Steelhead.