E-Chip Hoochie or Squid from Mustad

Entice more strikes with Mustad® Hoochies or Squids. The only hoochie or squid on the market with the exclusive E-Chip Technology that can cause fish to attack. The E-Chip is a small stainless steel tube with a stainless steel ball and a special ceramic crystal inside. As the stainless steel ball strikes each end of the tube, a tiny electric impluse is emitted. This electric emission duplicates the nerve discharge of a wounded baitfish.

The new EChip Hoochies or Squids are hand tied with premium Mustad Ultra Line® monofilament. The squids also feature a tinsel tail for added erratic attraction. The hoochies come in several fish catching colors.

The new Echip technology is exclusively licensed to Mustad for Hoochies and Squids.

Image	Code	Name	Price
	MS-MEH-AB	Mustad EChip Hoochie - After Burn
	MS-MEH-AT	Mustad EChip Hoochie - Army Truck
	MS-MEH-BB	Mustad EChip Hoochie - Black Beard
	MS-MEH-C	Mustad EChip Hoochie - Cactus
	MS-MEH-CL	Mustad EChip Hoochie - Churnobyl
	MS-MEH-CV	Mustad EChip Hoochie - Convict
	MS-MEH-H	Mustad EChip Hoochie - Hurricane
	MS-MEH-HB	Mustad EChip Hoochie - Heart Burn
	MS-MEH-HF	Mustad EChip Hoochie - Hot Flash
	MS-MEH-KL	Mustad EChip Hoochie - Key Lime
	MS-MEH-M	Mustad EChip Hoochie - Glow White originally called Maggot
	MS-MEH-PL	Mustad EChip Hoochie - Pearl
	MS-MEH-RN	Mustad EChip Hoochie - Runny Nose
	MS-MEH-S	Mustad EChip Hoochie - Skunk
	MS-MEH-SK	Mustad EChip Hoochie - Sun Kissed
	MS-MEH-SPT	Mustad EChip Hoochie - Springtime
	MS-MEH-ST	Mustad EChip Hoochie - Swamp Thing
	MS-MEH-TF	Mustad EChip Hoochie - Tutti Fruiti
	MS-MEH-PH	Mustad EChip Hoochie - Purple Haze